Privacy Policy


Last Updated: 2025-05-01


1. Introduction

NDS ('we,' 'us,' or 'our') respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you:

Visit our website ndsonar.co.uk

Use the NDS Fish Finder mobile app ('App')

Purchase or interact with our products/services

By using our services, you agree to this policy. For questions, contact us at info@ndsonar.co.uk.


2. Data We Collect

We may collect:

A. Personal Information

Account Data: Name, email, password (for registration).

Purchase Data: Billing/shipping address, payment details (processed securely via third-party providers like Stripe/PayPal).

Device/Usage Data: IP address, browser type, app usage statistics (e.g., session duration).

B. Automatically Collected Data

Cookies (to improve site functionality; you can disable them in browser settings).

App permissions (e.g., location data for fish-finding features—optional).


3. How We Use Your Data

We process your data to:

Provide and improve our services (e.g., troubleshoot app issues).

Process orders and send transaction updates.

Send marketing emails (with your consent; opt-out anytime).

Comply with legal obligations (e.g., tax laws).


4. Legal Basis for Processing (GDPR Compliance)

We rely on:

Contractual necessity (to fulfill orders).

Your consent (for marketing emails/location data).

Legitimate interests (e.g., fraud prevention).


5. Data Sharing & Third Parties

We only share data with:

Service Providers: Payment processors, shipping companies.

Legal Authorities: If required by law (e.g., court orders).

Business Transfers: In case of mergers/acquisitions.

We never sell your data to advertisers.


6. International Data Transfers

If data is transferred outside the UK/EEA, we ensure safeguards (e.g., EU Standard Contractual Clauses).


7. Data Retention

We retain your data only as long as necessary:

Orders: 7 years (for tax compliance).

Accounts: Until deletion request (see Section 8).


8. Your Rights (GDPR & UK Data Protection Act)

You may:
Access, correct, or delete your data.
Withdraw consent (e.g., unsubscribe from emails).
Request data portability.
Lodge complaints with UK’s ICO (ico.org.uk).

To exercise these rights, email info@ndsonar.co.uk.


9. Security Measures

We use:

Encryption (SSL/TLS for website data).

Secure payment gateways.

Regular security audits.


10. Children’s Privacy

Our services are not intended for users under 16. We do not knowingly collect their data.


11. Policy Updates

We may update this policy. Changes will be posted here with a new 'Last Updated' date.


12. Contact Us

For privacy-related inquiries:
Email: info@ndsonar.co.uk
Address: NDS Tackle, First Floor Oceana House, 39-49 Commercial Road, Southampton, SO15 1GA, UK